Expert Commentary

What’s new in digital scholarship: May 2013

May 2013 collection of interesting nine new studies/reports in the realms of social and news media, global technology and more.

As part of our ongoing collaboration with Nieman Journalism Lab, we’ve rounded up the latest in digital- and media-oriented scholarship — picking highlights from disciplines such as computer science, political science, journalism research and communications. (Note: this article was first published at Nieman Lab, and is now archived here in full.)

This month’s edition of What’s New In Digital Scholarship rounds up the findings of nine reports and studies. Major themes include: teen sharing on Facebook, how Al Jazeera uses metrics, the tie between better cellphone coverage and violence, Twitter as a public diary, flipping pages vs. clicking links, and when bots do interviews. All that and more in this month’s roundup of the academic literature.

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“Mapping the global Twitter heartbeat: The geography of Twitter”
Study from the University of Illinois Graduate School of Library and Information Science, University of Illinois at Urbana-Champaign, published in First Monday. By Kalev Leetaru, Shaowen Wang, Guofeng Cao, Anand Padmanabhan, and Eric Shook.

Summary: “In just under seven years, Twitter has grown to count nearly three percent of the entire global population among its active users who have sent more than 170 billion 140-character messages. Today the service plays such a significant role in American culture that the Library of Congress has assembled a permanent archive of the site back to its first tweet, updated daily. With its open API, Twitter has become one of the most popular data sources for social research, yet the majority of the literature has focused on it as a text or network graph source, with only limited efforts to date focusing exclusively on the geography of Twitter, assessing the various sources of geographic information on the service and their accuracy. More than three percent of all tweets are found to have native location information available, while a naive geocoder based on a simple major cities gazetteer and relying on the user — provided Location and Profile fields is able to geolocate more than a third of all tweets with high accuracy when measured against the GPS-based baseline. Geographic proximity is found to play a minimal role both in who users communicate with and what they communicate about, providing evidence that social media is shifting the communicative landscape.”

 

“Predicting Dissemination of News Content in Social Media: A Focus on Reception, Friending, and Partisanship”
Study from Ohio State, published in Journalism & Mass Communication Quarterly. By Brian E. Weeks and R. Lance Holbert.

Summary: “Social media are an emerging news source, but questions remain regarding how citizens engage news content in this environment. This study focuses on social media news reception and friending a journalist/news organization as predictors of social media news dissemination. Secondary analysis of 2010 Pew data (N = 1,264) reveals reception and friending to be positive predictors of dissemination, and a reception-by-friending interaction is also evident. Partisanship moderates these relationships such that reception is a stronger predictor of dissemination among partisans, while the friending-dissemination link is evident for nonpartisans only. These results provide novel insights into citizens’ social media news experiences.”

 

“Al Jazeera English Online: Understanding Web metrics and news production when a quantified audience is not a commodified audience”
Study from George Washington University, published in Digital Journalism. By Nikki Usher.

Summary: “Al Jazeera English is the Arab world’s largest purveyor of English language news to an international audience. This article provides an in-depth examination of how its website employs Web metrics for tracking and understanding audience behavior. The Al Jazeera Network remains sheltered from the general economic concerns around the news industry, providing a unique setting in which to understand how these tools influence newsroom production and knowledge creation. Through interviews and observations, findings reveal that the news organization’s institutional culture plays a tremendous role in shaping how journalists use and understand metrics. The findings are interpreted through an analysis of news norms studies of the social construction of technology.”

 

“Teens, Social Media and Privacy”
Report from the Pew Internet & American Life Project and Harvard’s Berkman Center for Internet & Society. By Mary Madden, Amanda Lenhart, Sandra Cortesi, Urs Gasser, Maeve Duggan, and Aaron Smith.

Summary: “Teens are sharing more information about themselves on social media sites than they have in the past, but they are also taking a variety of technical and non-technical steps to manage the privacy of that information. Despite taking these privacy-protective actions, teen social media users do not express a high level of concern about third-parties (such as businesses or advertisers) accessing their data; just 9% say they are ‘very’ concerned. Key findings include: Teens are sharing more information about themselves on their social media profiles than they did when we last surveyed in 2006: 91% post a photo of themselves, up from 79% in 2006; 71% post their school name, up from 49%; 71% post the city or town where they live, up from 61%; 53% post their email address, up from 29%; 20% post their cell phone number, up from 2%. 60% of teen Facebook users set their Facebook profiles to private (friends only), and most report high levels of confidence in their ability to manage their settings: 56% of teen Facebook users say it’s ‘not difficult at all’ to manage the privacy controls on their Facebook profile; 33% Facebook-using teens say it’s ‘not too difficult’; 8% of teen Facebook users say that managing their privacy controls is ‘somewhat difficult,’ while less than 1% describe the process as ‘very difficult.’”

 

“Historicizing New Media: A Content Analysis of Twitter”
Study from Cornell, Stoneybrook University, and AT&T Labs Research, published in the Journal of Communication. By Lee Humphreys, Phillipa Gill, Balachander Krishnamurthy, and Elizabeth Newbury.

Summary: “This paper seeks to historicize Twitter within a longer historical framework of diaries to better understand Twitter and broader communication practices and patterns. Based on a review of historical literature regarding 18th and 19th century diaries, we created a content analysis coding scheme to analyze a random sample of publicly available Twitter messages according to themes in the diaries. Findings suggest commentary and accounting styles are the most popular narrative styles on Twitter. Despite important differences between the historical diaries and Twitter, this analysis reveals long-standing social needs to account, reflect, communicate, and share with others using media of the times.” (See also.)

 

“Page flipping vs. clicking: The impact of naturally mapped interaction technique on user learning and attitudes”
Study from Penn State and Ohio State, published in Computers in Human Behavior. By Jeeyun Oh, Harold R. Robinson, and Ji Young Lee.

Summary: “Newer interaction techniques enable users to explore interfaces in a more natural and intuitive way. However, we do not yet have a scientific understanding of their contribution to user experience and theoretical mechanisms underlying the impact. This study examines how a naturally mapped interface, page-flipping interface, can influence user learning and attitudes. An online experiment with two conditions (page flipping vs. clicking) tests the impact of this naturally mapped interaction technique on user learning and attitudes. The result shows that the page-flipping feature creates more positive evaluations of the website in terms of usability and engagement, as well as greater behavioral intention towards the website by evoking greater perception of natural mapping and greater feeling of presence. In terms of learning outcomes, however, participants who flip through the online magazine show less recall and recognition memory, unless they perceive page flipping as more natural and intuitive to interact with. Participants perceive the same content as more credible when they flip through the content, but only if they appreciate the coolness of the medium. Theoretical and practical implications will be discussed.”

 

“Influence of Social Media Use on Discussion Network Heterogeneity and Civic Engagement: The Moderating Role of Personality Traits”
Study from the University of Alabama, Tuscaloosa, and the University of Texas at Austin, published in the Journal of Communication. By Yonghwan Kim, Shih-Hsien Hsu, and Homero Gil de Zuniga.

Summary: “Using original national survey data, we examine how social media use affects individuals’ discussion network heterogeneity and their level of civic engagement. We also investigate the moderating role of personality traits (i.e., extraversion and openness to experiences) in this association. Results support the notion that use of social media contributes to heterogeneity of discussion networks and activities in civic life. More importantly, personality traits such as extraversion and openness to experiences were found to moderate the influence of social media on discussion network heterogeneity and civic participation, indicating that the contributing role of social media in increasing network heterogeneity and civic engagement is greater for introverted and less open individuals.”

 

“Virtual research assistants: Replacing human interviewers by automated avatars in virtual worlds”
Study from Sammy Ofer School of Communications, Interdisciplinary Center Herzliya (Israel), published in Computers in Human Behavior. By Béatrice S. Hasler, Peleg Tuchman, and Doron Friedman.

Summary: “We conducted an experiment to evaluate the use of embodied survey bots (i.e., software-controlled avatars) as a novel method for automated data collection in 3D virtual worlds. A bot and a human-controlled avatar carried out a survey interview within the virtual world, Second Life, asking participants about their religion. In addition to interviewer agency (bot vs. human), we tested participants’ virtual age, that is, the time passed since the person behind the avatar joined Second Life, as a predictor for response rate and quality. The human interviewer achieved a higher response rate than the bot. Participants with younger avatars were more willing to disclose information about their real life than those with older avatars. Surprisingly, the human interviewer received more negative responses than the bot. Affective reactions of older avatars were also more negative than those of younger avatars. The findings provide support for the utility of bots as virtual research assistants but raise ethical questions that need to be considered carefully.”

 

“Technology and Collective Action: The Effect of Cell Phone Coverage on Political Violence in Africa”
Study from Duke and German Institute of Global and Area Studies (GIGA), published in the American Political Science Review. By Jan H. Pierskalla and Florian M. Hollenbach.

Summary: “The spread of cell phone technology across Africa has transforming effects on the economic and political sphere of the continent. In this paper, we investigate the impact of cell phone technology on violent collective action. We contend that the availability of cell phones as a communication technology allows political groups to overcome collective action problems more easily and improve in-group cooperation, and coordination. Utilizing novel, spatially disaggregated data on cell phone coverage and the location of violent events in Africa, we are able to show that the availability of cell phone coverage significantly and substantially increases the probability of violent conflict. Our findings hold across numerous different model specifications and robustness checks, including cross-sectional models, instrumental variable techniques, and panel data methods.”

 

Tags: communication, research roundup, Twitter, Facebook

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