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Studies

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Results: 20 studies on Ads, Public Opinion
(show all 41) Sign up for email alerts
Anti-RomneyAd_FlackCheck.or

Negative political ads, the 2012 campaign ad wars and research on voter effects

Updated May 2013: A review of scholarship and resources related to campaign advertising and its effects.

SupremeCourt

The Supreme Court and public opinion: Research roundup

2013 review of scholarly studies that examine the intersection between public opinion and rulings of the Supreme Court.

Twitter_Wikipedia

Pew Research: Twitter Reaction to Events Often at Odds with Overall Public Opinion

2013 report from the Pew Research Center demonstrating how discussions on Twitter often do not reflect more general national sentiment.

Rally_iStock

Counterframing Effects: Political Messages, Competition and Uncertainty

2013 study in The Journal of Politics casting doubt on the idea that there is a universally successful strategy for political messages that attempt to rebut contrary claims.

cognitive bias

Misinformation and Its Correction: Continued Influence and Successful Debiasing

2012 metastudy in Psychological Science in the Public Interest on how misinformation originates and spreads, why it is difficult to correct, and how best to counteract it.

FECsite1

Corporate Political Contributions: Investment or Agency?

2012 working paper by University of Minnesota and the University of Kansas on the relationship between firms’ political donations and corporate performance.

Obama-oath-of-office

National Leadership Index 2012: A National Study of Confidence in Leadership

2012 study by the Harvard Kennedy School on Americans’ attitudes toward national leaders.

Obama-Latino-town-hall_Reuters_credit

Do Latino Christians and Seculars Fit the Culture War Profile? Latino Religiosity and Political Behavior

2012 study by the University of Southern Mississippi on religion and politics in the Latino community.

flag and bible-istockphoto

Courting Christians: How Political Candidates Prime Religious Considerations in Campaign Ads

2012 study from Louisiana State University in The Journal of Politics on the impact of religious messaging in political advertisements.

Undecided_iStock

The profile of undecided voters: Research roundup

October 2012 review of analysis, polls and research on so-called undecided voters, on the eve of the 2012 presidential election.

low-information voter-istockphoto

Local Political Knowledge and Assessments of Citizen Competence

2012 study in Public Opinion Quarterlyon citizen levels of local and national political knowledge, and evidence that citizens have more knowledge than scholars previously believed.

OleMiss08_Debates.org

Presidential debates and their effects: Research roundup

2012 literature review of political science insights on American presidential debates and their effects.

USDeptLabor

Overcoming Negative Media Coverage: Does Government Communication Matter?

2012 study in the Journal of Public Administration Research and Theory explores the relationship between proactive external communications efforts of government agencies and the favorability of the media coverage they enjoy.

RyanObama_Wikipedia

Seven big questions about the 2012 presidential election: Research roundup

2012 research review of overarching questions yet to be answered in campaign 2012.

coin graph - istockphoto

American Public Opinion on Economic Inequality, Taxes and Mobility

2012 report from Illinois Wesleyan University published in Public Opinion Quarterly on income inequality and public opinion over time.

RickPerry_Wikipedia

How Large and Long-Lasting Are the Persuasive Effects of Televised Campaign Ads?

2011 study in the American Political Science Review on how campaign ad effects on voters quickly deteriorate over time.

Brown-UK-debate

Social Influence in Televised Election Debates: A Potential Distortion of Democracy

2011 study by Royal Holloway University of London and the University of Bristol on how real-time displays of audience response to a live debate can influence the opinion of undecided voters.

Occupy Wall Street protest

Growing Gap in Favorable Views of Federal, State Governments

2012 Pew Research survey looking at variation in citizen assessments of government at different levels, and partisan divides.

Protest

Pew Research: Gun Rights, Abortion, Gay Marriage Views Over Time

2012 Pew Research Center report with new survey data on social issues and historical comparative data.

Samesexmarriage

Cross-Pressures of Religion and Contact with Gays and Lesbians, and Their Impact on Same-Sex Marriage Opinion

2012 study in Politics & Policy on how relationships with gay people can influence the views of religious individuals.

Results: 20 Studies on Ads, Public Opinion (show all 41) Sign up for email alerts

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