ResultsFound: 63 on Ads, Public Opinion
2014 study from Yale University and George Mason University based on two nationally representative surveys on how Americans react to the use of the two terms.
2015 study published in the Journal of Public Policy that examines whether and how public opinion about education reforms are affected when residents of Tennessee are presented with student-performance data.
A 2015 study published in Political Communication looks at the frequency, effectiveness and perceptions of credibility of using male versus female voice-overs in political television ads.
2015 study published in PNAS that explores whether public disapproval of the U.S. Congress may be tied to a declining use of pro-social language — talk about helping others — during Congressional debates.
2015 panel discussion on the media’s widespread use of public-opinion polls during Harvard University’s Theodore H. White Seminar on Press and Politics.
Basic polling concepts for journalists, including how polls are conducted, polling organizations, and things to watch out for when reporting on polling results.
Roundup of 2014 and 2015 research on issues relevant to the 2016 campaign, including the nomination process, debates, partisanship, scandals, financing, polling and social media.
2015 research brief on Americans’ perceptions of climate risks and support for policy options, with breakdowns for all 50 states, 435 congressional districts, and 3,000-plus counties.
2014 study in Public Understanding of Science that explores how ostensibly “scientific” graphical elements in a medication ad can increase consumers’ belief in its effectiveness.