Factors affecting minority-voter turnout: Research
As the 2016 presidential election approaches, both Republicans and Democrats are courting minority voters – a group that is growing in numbers and electoral clout. Black and Hispanic people make up the country’s two largest minority voting blocs and, as such, are especially important in close races. Various news agencies and other political observers have explored the question of whether a Republican can win the White House without winning over voters of color, who generally, according to a 2012 Gallup poll, identify as Democrats or independents.
Over the years, political scientists have studied the voting habits and behaviors of racial and ethnic minorities. One area of focus is voter turnout. While the minority population has increased – the Hispanic population alone grew more than 50% from 2000 to 2014 — voter turnout among minority groups does not seem to be keeping up. It has long lagged behind that of white voters. In 2014, for example, the voting rate for non-Hispanic white adults was 45.8% while the rate was 39.7% for black adults and 27% for Hispanics, a report from the U.S. Census Bureau shows. A decade previously, voting rates for those groups were 48.8%, 42% and 30.8%, respectively.
So, as political parties work to attract diverse voters, what factors influence whether they will show up at the polls on Election Day? Are minority populations more likely to vote if a candidate on the ballot is of the same race or ethnicity? Researcher Bernard L. Fraga of Indiana University looked at these issues in a 2015 study published in the American Journal of Political Science. For the study,“Candidates or Districts? Reevaluating the Role of Race in Voter Turnout,” Fraga took data collected from a nationwide voter registration database and combined it with data on congressional candidates. He analyzed congressional general and primary elections from 2006, 2008 and 2010 to gauge turnout among demographic groups.
Key findings from his study include:
- Having a political candidate of the same race or ethnicity on the ballot does not, by itself, prompt a larger voter turnout among minority groups.
- Turnout is often greater for minority voters when they live in a congressional district where their racial or ethnic group represents the majority of the citizen voting-age population (CVAP). For black and Hispanic voters specifically, turnouts are higher when each group makes up a larger portion of the electorate – regardless of the race of the candidates listed on the ballot.
- When no black congressional candidate is on the ballot, the general-election turnout for black voters is, on average, 40% in a district where black people make up 10% of the citizen voting-age population. The turnout is considerably higher — an average of 49.3% — in a district where black people are 50% of the voting-age population.
- In the absence of a Hispanic candidate, the general-election turnout for Hispanic voters is 6.4 percentage points higher in a voting district where Hispanic people make up 40% of the voting-age population compared to a district where they comprise 10% of the voting-age population.
This study builds upon previous research to show that the racial and ethnic makeup of an electorate is linked to minority-voter turnout. The author recommends further research to explore the cause of the trend. He suggests that these results be considered when evaluating plans to change voting districts. “Considering [voter] participation as well as demographic representation calls for a new metric to judge what is fair when crafting district boundaries,” Fraga states. He also notes that as the nation’s minority populations grow, voting districts will become more diverse, which could result in future changes in political participation.
Related research: A 2015 study published in the American Journal of Political Science looks at how preregistration, or the registration of youth before they reach voting age, influences voter turnout. A 2015 study from the University of South Carolina suggests that the Democratic Party and civil-rights organizations can play an important role in mobilizing black voters if they strengthen their organizational features. A 2009 study by Harvard University offers insights about voter participation in presidential primaries and caucuses.
Keywords: black voters, Latino voters, Hispanic voters, elections, campaigns, race, voter ID, voter turnout, voter participation
Read the Politico article titled “Why Hispanics are thanking Donald Trump.”
- What key insights from the news article and the study in this lesson should reporters be aware of as they cover these issues?
Read the full study titled "Candidates or Districts? Reevaluating the Role of Race in Voter Turnout."
- What are the study's key technical terms? Which ones need to be put into language a lay audience can understand?
- Do the study’s authors put the research into context and show how they are advancing the state of knowledge about the subject? If so, what did the previous research indicate?
- What is the study’s research method? If there are statistical results, how did the scholars arrive at them?
- Evaluate the study's limitations. (For example, are there weaknesses in the study's data or research design?)
- How could the findings be misreported or misinterpreted by a reporter? In other words, what are the difficulties in conveying the data accurately? Give an example of a faulty headline or story lead.
Newswriting and digital reporting assignments
- Write a lead, headline or nut graph based on the study.
- Spend 60 minutes exploring the issue by accessing sources of information other than the study. Write a lead (or headline or nut graph) based on the study but informed by the new information. Does the new information significantly change what one would write based on the study alone?
- Compose two Twitter messages of 140 characters or fewer accurately conveying the study’s findings to a general audience. Make sure to use appropriate hashtags.
- Choose several key quotations from the study and show how they would be set up and used in a brief blog post.
- Map out the structure for a 60-second video segment about the study. What combination of study findings and visual aids could be used?
- Find pictures and graphics that might run with a story about the study. If appropriate, also find two related videos to embed in an online posting. Be sure to evaluate the credibility and appropriateness of any materials you would aggregate and repurpose.
Class discussion questions
- What is the study’s most important finding?
- Would members of the public intuitively understand the study’s findings? If not, what would be the most effective way to relate them?
- What kinds of knowledgeable sources you would interview to report the study in context?
- How could the study be “localized” and shown to have community implications?
- How might the study be explained through the stories of representative individuals? What kinds of people might a reporter feature to make such a story about the study come alive?
- What sorts of stories might be generated out of secondary information or ideas discussed in the study?