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Africa, Development, Globalization, U.S. Foreign Policy

Pro- and anti-Americanism in sub-Saharan Africa

A 2014 Pew Research Center poll on international attitudes toward the United States found that those of African nations varied significantly: The most negative views were held by Egyptians, 85% of whom were critical of the United States. At the other end of the scale, 80% of Kenyans surveyed had positive views, as did 77% of Ghanaians and 75% Tanzanians. This is a far cry from 2006, when the New York Times reported that a “wave of anti-Americanism” was sweeping the continent, but also a drop from the “Obama bounce” of 2009, after the president’s historic visit to Ghana.

African attitudes toward the United States also depend on the context: America provides billions of dollars in development assistance to the continent through USAID and other organizations, even as U.S. firms are heavily involved in resource extraction, from water resources to petroleum. Further, the United States is sparring with China for influence in Africa.

A 2014 study published in the International Journal of Public Opinion Research, “Pro- and Anti-Americanism in Sub-Saharan Africa,” looks at sentiments in the region toward the U.S. and why, overall, they tend to be more positive than in many other parts of the world. The researchers — Devra C. Moehler, Felicity Duncan and Laura R. Silver of the Annenberg School for Communication at the University of Pennsylvania — sought to better understand the individual-level factors responsible for pro-American attitudes in Africa and why they are higher there than elsewhere in other developing world.

The data come from the 2007 Pew Global Attitudes Project survey, and four potential factors were explored: Africans’ degree of political sophistication; personal contacts with the United States; support for the country’s international engagement; and admiration for the United States’ domestic model. Data from all 29 developing countries surveyed by Pew in 2007 were included.

The study’s findings include:

  • Pro- Americanism was higher in sub-Saharan Africa than in any other region surveyed during that period. Africa had the largest proportion of pro-American respondents, the lowest proportion of anti-American sentiment, and the highest proportion of ‘‘very favorable’’ attitudes toward the U.S. of the six regions studied.

Attitudes toward the U.S. (IJPOR)

  • Africans’ higher level of favorability toward the United States appears to be driven by personal contacts, the country’s support for international engagement, admiration of the U.S. domestic model, and widespread approval of the U.S. image as a capitalist democracy.
  • Africans are generally younger than residents of other emerging markets, and youth is associated with more positive attitudes toward the U.S. Wealth is not a significant predictor of Africans’ attitudes toward America.
  • The U.S. position could be hurt by the growth of China’s engagement: “America’s good standing in Africa may be challenged if China supplants the U.S. as the most visible source of foreign investment, trade, and aid.”
  • The researchers find that “pro-Americanism among the mass public enhances U.S. soft power in the region,” and that it could help garner support at the United Nations for U.S. initiatives.

The authors find that the U.S. is well placed to capitalize on the pro-American sentiment in sub-Saharan Africa, but they caution that China’s growing influence, greater access to foreign-produced news and “political sophistication” could reduce pro-American sentiment. The authors note that the U.S. can “sustain and enhance” the positive feelings Africans have by “emphasizing active policies in Africa with respect to increasing trade, promoting free markets and foreign investment, undertaking visible aid efforts and fostering personal contacts.”

Related research: A July 2013 Pew report looks at global views of the United States and China, while a 2014 study in the Journal of Contemporary China, “Chinese State-owned Enterprises in Africa: Ambassadors or Freebooters?,” looks at behavior of Chinese state-owned companies in Africa and the perception countries have of their work.

Keywords: Africa, United States, China


    Writers: and | Last updated: December 1, 2014

    Citation: Moehler, Devra C.; Duncan. Felicity; Silver, Laura R. “Pro- and Anti-Americanism in Sub-Saharan Africa,” International Journal of Public Opinion Research, November 2014. doi: 10.1093/ijpor/edu033.

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    Analysis assignments

    Read the issue-related New York Times article titled "African Leaders Sit Down With American Investors."

    1. What key insights from the news article and the study in this lesson should reporters be aware of as they cover these issues?

    Read the full study titled "Pro- and Anti-Americanism in Sub-Saharan Africa."

    1. What are the study's key technical terms? Which ones need to be put into language a lay audience can understand?
    2. Do the study’s authors put the research into context and show how they are advancing the state of knowledge about the subject? If so, what did the previous research indicate?
    3. What is the study’s research method? If there are statistical results, how did the scholars arrive at them?
    4. Evaluate the study's limitations. (For example, are there weaknesses in the study's data or research design?)
    5. How could the findings be misreported or misinterpreted by a reporter? In other words, what are the difficulties in conveying the data accurately? Give an example of a faulty headline or story lead.

    Newswriting and digital reporting assignments

    1. Write a lead, headline or nut graph based on the study.
    2. Spend 60 minutes exploring the issue by accessing sources of information other than the study. Write a lead (or headline or nut graph) based on the study but informed by the new information. Does the new information significantly change what one would write based on the study alone?
    3. Compose two Twitter messages of 140 characters or fewer accurately conveying the study’s findings to a general audience. Make sure to use appropriate hashtags.
    4. Choose several key quotations from the study and show how they would be set up and used in a brief blog post.
    5. Map out the structure for a 60-second video segment about the study. What combination of study findings and visual aids could be used?
    6. Find pictures and graphics that might run with a story about the study. If appropriate, also find two related videos to embed in an online posting. Be sure to evaluate the credibility and appropriateness of any materials you would aggregate and repurpose.

    Class discussion questions

    1. What is the study’s most important finding?
    2. Would members of the public intuitively understand the study’s findings? If not, what would be the most effective way to relate them?
    3. What kinds of knowledgeable sources you would interview to report the study in context?
    4. How could the study be “localized” and shown to have community implications?
    5. How might the study be explained through the stories of representative individuals? What kinds of people might a reporter feature to make such a story about the study come alive?
    6. What sorts of stories might be generated out of secondary information or ideas discussed in the study?