Search Results for: sentences

Expert Commentary

How to write better business stories

…in the second paragraph to back up what you wrote. Use short sentences. No more than 35 words should be used in the lead of a business story. When I…

Expert Commentary

Breaking-news leads

…the lead. If fact, they shouldn’t be: every piece of related but unessential information in the lead slows it down and risks pushing readers away. Writing Use short declarative sentences