Expert Commentary

Chicago Manual of Style basics

If The Associated Press Stylebook was created specifically for journalists, the target audience of The Chicago Manual of Style is much broader — all writing and writers.

Expert Commentary

(Shorenstein Center)

Basic principles of writing a story lead

A lead (also known as a lede) is the first paragraph or several paragraphs of a story, be it a blog entry or a long article. Its mission is to catch readers’ attention and draw them in.