As social media ecosystems have developed over time, questions over the dynamics between the online and real worlds — the degree to which they overlap — have been the subject of speculation, debate and research. What sorts of correlations can be drawn between online interactions and face-to-face friendships?
A 2009 paper by the University of Illinois at Urbana-Champaign, “Predicting Tie Strength With Social Media,” used 70 different numerical indicators from more than 2,000 Facebook friendships to predict the real-world tie strength of the interpersonal relationships.
Findings of the paper include that:
This study has implications for social-network services, including mechanisms of friend introductions, privacy controls and group creation, the researchers note.
Tags: technology, Facebook, Twitter