Studies
Search Results
(show all 29)
Negative political ads, the 2012 campaign ad wars and research on voter effects
Updated May 2013: A review of scholarship and resources related to campaign advertising and its effects.
Pew Research: Twitter Reaction to Events Often at Odds with Overall Public Opinion
2013 report from the Pew Research Center demonstrating how discussions on Twitter often do not reflect more general national sentiment.
Counterframing Effects: Political Messages, Competition and Uncertainty
2013 study in The Journal of Politics casting doubt on the idea that there is a universally successful strategy for political messages that attempt to rebut contrary claims.
Exit Polls: Better or Worse Since the 2000 Election?
2008 Harvard Shorenstein Center paper on the history of exit polls and emerging problems.
Courting Christians: How Political Candidates Prime Religious Considerations in Campaign Ads
2012 study from Louisiana State University in The Journal of Politics on the impact of religious messaging in political advertisements.
Presidential debates and their effects: Research roundup
2012 literature review of political science insights on American presidential debates and their effects.
Seven big questions about the 2012 presidential election: Research roundup
2012 research review of overarching questions yet to be answered in campaign 2012.
Facebook Experiment in Social Influence and Political Mobilization
2012 study in Nature that analyzes a large-scale experiment to influence voter behavior through messages on a social network.
Presidential Conventions: Research and Final Data through RNC, DNC 2012
2012 study from the University of Wisconsin-Milwaukee in American Political Research on the impact of party nominating conventions on individual opinions of the nominees.
Political Polarization on Twitter
Study by the Center for Complex Networks and Systems Research at Indiana University, Bloomington on Twitter user behavior before the 2010 U.S. midterm elections.
How Large and Long-Lasting Are the Persuasive Effects of Televised Campaign Ads?
2011 study in the American Political Science Review on how campaign ad effects on voters quickly deteriorate over time.
Press Secretaries, Journalists and Editors: Shaping Local Congressional News Coverage
2012 study in Political Communication on political public relations effects, journalists’ response, and the press coverage that results.
Twitter, politics and the public: Research roundup
2012 review of scholarly studies that examine Twitter use by politicians, policymakers and the public.
A Negativity Gap? Voter Gender, Attack Politics and Participation in American Elections
2010 study from Dartmouth College published in Politics & Genderon the different effects negative campaigns have on men and women.
Variability in Citizens’ Reactions to Different Types of Negative Campaigns
A 2011 study in the American Journal of Political Science on the effectiveness of negative campaign tactics.
Do Voters Perceive Negative Campaigns as Informative Campaigns?
2010 study in American Politics Research on whether negative advertisements may have a constructive role for voters.
Messages that Mobilize? Issue Publics and the Content of Campaign Advertising
2008 study by George Washington University and the University of Texas at Austin on political advertisements and effects on voter groups.
Exit Talk in Media Coverage of Past Presidential Campaigns
2011 study from Political Research Quarterly on the pressures faced by trailing contenders for presidential nominations to leave the race.
2011 study in The International Journal of Press/Politics investigates the influence of political ideology on a viewer’s perceptions of satirist Stephen Colbert.
How Television Covers the Presidential Nomination Process
2011 study from George Mason University on television news coverage of presidential candidates during primary season.
