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Updated June 2013: A review of scholarly studies that examine Twitter use by politicians, policymakers and the public.
Updated May 2013: A review of scholarship and resources related to campaign advertising and its effects.
2013 report from the Pew Research Center demonstrating how discussions on Twitter often do not reflect more general national sentiment.
2013 study in The Journal of Politics casting doubt on the idea that there is a universally successful strategy for political messages that attempt to rebut contrary claims.
2008 Harvard Shorenstein Center paper on the history of exit polls and emerging problems.
2012 study from Louisiana State University in The Journal of Politics on the impact of religious messaging in political advertisements.
2012 literature review of political science insights on American presidential debates and their effects.
2012 research review of overarching questions yet to be answered in campaign 2012.
2012 study in Nature that analyzes a large-scale experiment to influence voter behavior through messages on a social network.
2012 study from the University of Wisconsin-Milwaukee in American Political Research on the impact of party nominating conventions on individual opinions of the nominees.
Study by the Center for Complex Networks and Systems Research at Indiana University, Bloomington on Twitter user behavior before the 2010 U.S. midterm elections.
2011 study in the American Political Science Review on how campaign ad effects on voters quickly deteriorate over time.
2012 study in Political Communication on political public relations effects, journalists’ response, and the press coverage that results.
2010 study from Dartmouth College published in Politics & Genderon the different effects negative campaigns have on men and women.
A 2011 study in the American Journal of Political Science on the effectiveness of negative campaign tactics.
2010 study in American Politics Research on whether negative advertisements may have a constructive role for voters.
2008 study by George Washington University and the University of Texas at Austin on political advertisements and effects on voter groups.
2011 study from Political Research Quarterly on the pressures faced by trailing contenders for presidential nominations to leave the race.
2011 study in The International Journal of Press/Politics investigates the influence of political ideology on a viewer’s perceptions of satirist Stephen Colbert.